Yu Sheng is a designer in Singapore. He’s mostly busy with Heckin’ Unicorn 🦄 right now.



Heckin’ Unicorn




Product Designer / Product Manager



Product Designer



Rebranding and Website Redesign


Singapore’s 51st year of independence

Microsite for The Straits Times


Singapore’s general election 2015

Microsite for Mothership.sg



I don’t always update this section, so if these appear outdated, it means I’m too busy (or too lazy).

s377A repeal debate summary

Police entrapment of queer men in Singapore

How schools in Singapore bully LGBTQ+ students

“Conversion therapy” in Singapore — Sam’s story

“Conversion therapy” in Singapore — Iani’s story

“Conversion therapy” in Singapore — Tom’s story

All the anti-LGBTQ regulations in Singapore

LGBTQ+ censorship in Singapore

The Jobs to be Done approach to product development

When designers push code and engineers conduct user interviews

How to learn coding for free: A guide for designers

5 steps to create good user interview questions

7 easy tips to improve user interviews

About me

I’m a product designer based in Singapore (previously Carousell and ReferralCandy), and I run Singapore’s most prominent queer brand, Heckin’ Unicorn. I’ve designed web and mobile products that are used by thousands of business owners and millions of consumers.

I love numbers. I code sometimes. I’m a physics geek. 🤓

Say hello: 👋

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