Yu Sheng is a product designer in Singapore.

He’s also a unicorn at Heckin’ Unicorn 🦄.


Heckin’ Unicorn




Product Designer / Product Manager



Product Designer



Rebranding and Website Redesign


Singapore’s 51st year of independence

Microsite for The Straits Times


Singapore’s general election 2015

Microsite for Mothership.sg



If these appear outdated, it means I’m either too busy or too lazy (or both).

The Jobs to be Done approach to product development

When designers push code and engineers conduct user interviews

How to learn coding for free: A guide for designers

5 steps to create good user interview questions

7 easy tips to improve user interviews

About me

I’m a product designer based in Singapore (previously Carousell and ReferralCandy). I’ve designed web and mobile products that are used by thousands of business owners and millions of consumers.

I love numbers. I push code into production. I’m a physics geek. 🤓

Say hello: 👋

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